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- 🚀 How to plan your runway
🚀 How to plan your runway
3 tactics, 2 traps and 1 tool to plan runway
Hello founders!
Welcome to ‘Tactical Tips’ by Jerel and Shuo at DECODE, where we cover one new idea to help you build and grow your startup – every week in <5 minutes!
Today, we’ll be answering the question: “How to plan your runway?”
And here’s advice inspired by Sequoia and Josh Kopelman, Founding Partner at First Round Capital.
If you want to build a plan that protects you in the worst-case recovery but positions you to win in the best-case, today’s newsletter is for you.
🔥 Inside this issue:
✅ 3 tactics to plan your runway
✅ 2 traps to avoid
✅ 1 tool to leverage
👇Let’s dive in.
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3 tactics to plan your runway
🔎 Identify key uncertainties
Focus on 6-10 uncertainties with the biggest business impact for you; everyone’s list will be different
Cover both macroeconomic and assumptions you want to test around the market, customers, and other stakeholders
Example for a ridesharing platform in a high interest rate environment:
Will higher borrowing costs reduce consumers’ discretionary spending on ride-hailing versus cheaper alternatives like public transit?
Will drivers face tighter access to auto loans or higher financing costs, reducing supply on the platform?
Will corporate travel budgets shrink as companies cut costs, lowering premium rides demand?
Will higher rates erode driver and platform margins due to rising costs?
Will a tougher fundraising environment constrain expansion into adjacent bets (e.g. delivery, freight, autonomy)?
🪣 Bucket into scenarios and craft responses
Create 3 or more scenarios(eg. worst case, middle case, best case) using combinations of outcomes from the list of uncertainties created
Ensure each scenario includes a plausible combination of outcomes and captures a useful business case
Outline how business strategy will change scenario-by-scenario:
Break down steps you will take in terms of product direction, revenue targets and headcount
Calculate the runway and burn rate you will see as a result
Continued example for the ridesharing platform:
⏰ Set trigger points to signal scenarios
Identify macro and internal signals that tell when each scenarios is happening
Monitor signals -> determine the relevant scenario -> execute the corresponding responses
Archive old uncertainties, scenarios and responses every 2-4 weeks
Assess what's changed, whether scenarios are still realistic, whether to alter course of action, and rewrite new ones
Continued example for the ridesharing platform:
2 traps to avoid
🚨 Extending runway by cutting costs without a plan
Undoing cuts and restarting product development or go-to-market might take longer than the additional runway from cutting costs
Budget cuts should lead to a clear path forward and should be more than just ‘X more months of burn’
🚨 Mistaking scenarios and increasing burn because revenue increased
Revenue from the wrong customers = false traction and signal that lead you to the wrong scenario
Be skeptical and check if customers use the product for the same core reason
If usage isn’t aligned, pause spending; burning cash won’t fix the misalignment
1 tool to leverage
📖 Best practice on planning runway
Typical pre-product-market-fit team size tends to be 5-9 full-time employees with the bulk being engineers
Leverage this simple matrix from Sequoia to plan your scenarios
Bonus: 1 trend to spark startup ideas
📈 Manual fraud defense systems are costing financial institutions millions
Financial crime compliance costs surged to $274B globally, and financial institutions are losing $98.5M annually to fraud, cyber threats, and operational inefficiencies
Every dollar lost to fraud now costs $5 in total impact (up 25% from $4 just four years ago)
Manual reviews create bottlenecks that delay legitimate transactions, sour customer experiences, and leave critical alerts unresolved
Opportunities to transform financial security:
Real-time fraud detection: Machine learning algorithms that analyze transaction patterns instantly, cutting false positives to manageable levels while catching sophisticated attacks that slip past rule-based systems
Automated compliance orchestration: AI-driven AML and KYC processes that eliminate manual reviews for cases, reducing compliance costs while improving detection accuracy through multi-layered analysis
Behavioral biometrics: Continuous authentication that tracks user patterns in real-time, stopping account takeovers before damage occurs while maintaining seamless customer experiences
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