🚀 How to plan your runway

3 tactics, 2 traps and 1 tool to plan runway

Hello founders!

Welcome to ‘Tactical Tips’ by Jerel and Shuo at DECODE, where we cover one new idea to help you build and grow your startup – every week in <5 minutes!

Today, we’ll be answering the question: “How to plan your runway?

And here’s advice inspired by Sequoia and Josh Kopelman, Founding Partner at First Round Capital.

If you want to build a plan that protects you in the worst-case recovery but positions you to win in the best-case, today’s newsletter is for you.

🔥 Inside this issue:

✅ 3 tactics to plan your runway
✅ 2 traps to avoid 
✅ 1 tool to leverage 

👇Let’s dive in.

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3 tactics to plan your runway

🔎 Identify key uncertainties

  • Focus on 6-10 uncertainties with the biggest business impact for you; everyone’s list will be different

  • Cover both macroeconomic and assumptions you want to test around the market, customers, and other stakeholders 

  • Example for a ridesharing platform in a high interest rate environment:

    • Will higher borrowing costs reduce consumers’ discretionary spending on ride-hailing versus cheaper alternatives like public transit?

    • Will drivers face tighter access to auto loans or higher financing costs, reducing supply on the platform?

    • Will corporate travel budgets shrink as companies cut costs, lowering premium rides demand?

    • Will higher rates erode driver and platform margins due to rising costs?

    • Will a tougher fundraising environment constrain expansion into adjacent bets (e.g. delivery, freight, autonomy)?

🪣 Bucket into scenarios and craft responses

  • Create 3 or more scenarios(eg. worst case, middle case, best case) using combinations of outcomes from the list of uncertainties created

  • Ensure each scenario includes a plausible combination of outcomes and captures a useful business case

  • Outline how business strategy will change scenario-by-scenario:

    • Break down steps you will take in terms of product direction, revenue targets and headcount

    • Calculate the runway and burn rate you will see as a result

  • Continued example for the ridesharing platform:

Set trigger points to signal scenarios

  • Identify macro and internal signals that tell when each scenarios is happening

  • Monitor signals -> determine the relevant scenario -> execute the corresponding responses

  • Archive old uncertainties, scenarios and responses every 2-4 weeks

  • Assess what's changed, whether scenarios are still realistic, whether to alter course of action, and rewrite new ones 

  • Continued example for the ridesharing platform:

2 traps to avoid

🚨 Extending runway by cutting costs without a plan

  • Undoing cuts and restarting product development or go-to-market might take longer than the additional runway from cutting costs

  • ​​Budget cuts should lead to a clear path forward and should be more than just ‘X more months of burn’

🚨 Mistaking scenarios and increasing burn because revenue increased

  • Revenue from the wrong customers = false traction and signal that lead you to the wrong scenario

  • Be skeptical and check if customers use the product for the same core reason

  • If usage isn’t aligned, pause spending; burning cash won’t fix the misalignment

1 tool to leverage

📖 Best practice on planning runway

  • Typical pre-product-market-fit team size tends to be 5-9 full-time employees with the bulk being engineers

  • Leverage this simple matrix from Sequoia to plan your scenarios

Bonus: 1 trend to spark startup ideas

📈   Manual fraud defense systems are costing financial institutions millions

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