🚀 How to drive product adoption?

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3 tactics to drive product adoption

⚠️ Raise attention to the problem

• Quantify the cost of inaction 

  • Show the hidden losses of sticking with current behavior

  • Present concrete numbers to make inaction feel costly and action feel worthwhile

  • E.g. Spending 5 seconds manually on a frequent task adds up, while a 5 minute automation set up saves hours over time

• Express need for urgency

  • Frame problems as “major injuries” rather than minor inconveniences—people act when pain exceeds a threshold

  • Highlight threat of getting left behind in a competitive industry

• Convince why you are the right solution for the job, ahead of others in the race

🔎 Drive discovery of value

• Map out the effort, money, or time needed before seeing value 

• Determine where friction occurs and design to reduce uncertainty:

  • Lack of trust -> Offer a freemium version, test-drive, or sample that lets people experience value without upfront commitment

  • Hesitation over integration -> Provide white glove service with dedicated support

• Embed trials in existing behaviors (e.g. luxury hotel rides for car brands, events inside model units to showcase properties)

• Deliver products to users (e.g. 7-day at-home testing)

⚖️ Offer choices to reduce resistance

• Frame decisions as options, not directives, to reduce resistance and increase autonomy

• Offer a menu of options rather than a single solution:

  • Present multiple tiers, features, or approaches and ask, “Which fits best?”

  • Clarify tradeoffs and shift focus toward comparing and selecting options instead of reasons to reject

  • Avoid rattling off reasons to pick the solution or a certain option

• Highlight gaps between needs and current actions, ask guiding questions, and encourage self-reflection

2 traps to avoid

🚨 Selling to C-suites without considering end-users

• Economic metrics (e.g. replacing headcount, reducing costs, or driving revenue) sell well to C-suite, but day-to-day end users may react negatively (e.g. job elimination or full task visibility)

• End users respond well to messages about boosting capabilities and cutting mundane work

• Tailor messaging of value differently for key stakeholders to encourage adoption—one message does not fit all

🚨 Asking for huge leaps instead of small changes

• Change does not need to happen overnight

• Big, sudden changes trigger resistance and stall adoption

• Break the big change into smaller, low-friction steps

1 tool to leverage

📖 Best practice on driving change

• Customers overestimate switching costs by 2–3x and assign up to 2.6x more value to features they use regularly

• Leverage these frameworks and resources by Jonah Berger to understand the five barriers to change, and make change more likely in any situation

Bonus: 1 trend to spark startup ideas

📈 Healthcare admininistration is a $1T crisis slowing care

• Administrative overhead make up 25% of total healthcare spending

• Clinicians spend 33% of their time on admin work and 89% of payors and 66% of providers are concerned about human errors 

• Layers of middlemen, tangled regulations, and manual workflows create bureaucratic bottlenecks that inflate costs without improving outcomes—America spends nearly $12K per capita yet life expectancy lags behind nations spending far less

• Key pain points ripe for AI disruption include:

  • Patient communication: 29% of calls go unanswered; AI can automate scheduling, billing queries, and insurance navigation

  • Scribing: Docs spend more time on EHRs than patients; real-time AI transcription boosts care and accuracy. 

  • Prior authorization: Nearly 50M annual requests cause treatment delays; AI can automate submissions and approvals

  • Claims & coding: 70% denials overturned, 80% medical bills with errors; AI-driven error detection and coding reduce costly rework