- Tactical Tips by DECODE
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- 🚀 Top 1% of startups spend 8.3x more on AI per employee than the average
🚀 Top 1% of startups spend 8.3x more on AI per employee than the average
3 trends, 2 theses and 1 tool
Welcome back to ‘Tactical Tips’ by Jerel and Shuo at DECODE, the largest founder community co-hosted across Berkeley and Stanford.
We’ll be landing in your inbox twice a month, alternating between one of our founders’ top questions on how to build, sell and operate 10x better, and trends on what’s new and next in startups and tech to keep you ahead of the curve.
Today, we’ll look at how AI is changing startup economics, why enterprise data is becoming increasingly valuable, what’s driving the secondary market boom, and two shifts we think are coming next.
And ... we’ve curated a YouTube playlist featuring our best founders, operators and investors.
🔥 Inside this issue:
✅ 3 trends in startups/tech/venture
✅ 2 theses on what’s next
✅ 1 tool to love
👇Let’s dive in.
Grab 30 mins with Jerel - Need personalized advice on building your startup or just want to talk? Happy to help and make intros if it’s the right fit.
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Sep 30: Dinner with Product Leaders from Box and Chargebee
Join a curated, small gathering for early-stage founders to discuss pricing strategies with Megh Gautam, Box’s Head of Product (Apps) and Crunchbase’s former CPO and Vinay Seshadri, Chargebee’s Senior Director of Product. They will share insights on:
Picking the pricing model that matches your costs
Common traps when pricing your product
How to know if customers are willing to pay more
Preference will be given to technical seed founders with strong early traction.
3 trends in startups/tech/venture
📈 Top 1% of startups spend 8.3x more on AI per employee than the average
Per the latest data from OpenAI, “frontier firms” (defined as those in top 10% of heavy AI usage each month) generated 8.3x as many output tokens per active user as “typical firms” (defined as those in the 50% of AI usage each month), up from 2.6x in January.
Per Ramp, the top 1% of US businesses spent $7,400 per employee per month on Al last month, compared to $650 per employee per month for the top 10% of businesses and $11.95 per employee for the median business.
The best performing startups tend to also be amongst the heaviest users of AI. Here is a builder index, where you can see how people are actually using AI
The takeaway? Employees at the most cutting edge startups don’t just use more AI. They use a lot more AI.

🤖 Tech competes for access to proprietary enterprise data
Spirit Airlines officially went out of business in May. While rival airlines quickly scooped up its airport slots, tech companies have been bidding on an asset they find much more valuable: corporate records dating back to 1986.
Specifically, Spirit’s asset pool includes documents, workflows, spreadsheets, 100M emails, 500M Microsoft Teams messages, 7.5B anonymized transaction records and more.
Tech companies prize bankrupt company data because authentic human business decisions provide far better training signals than synthetic or generic text. As a result, it was no surprise when Google won the bid for Spirit's 34 years of real-world workflows and operational archives for $10M, beating out rivals in their attempt to collect better data for training enterprise AI models.
💰 Secondary markets hit record highs
As more startups remain private for longer, more employees and early investors are eager to cash out on their locked up equity. To address the pent-up demand for liquidity, companies have been increasingly facilitating “tender offers” — a window of opportunity for outsiders to buy a company’s stock off of existing shareholders at a set price.
These tender offers have led to a boom in the secondary market. Per the latest data from Carta, tender offer activity has reached a 4-year high, with the total value of equity changing hands tripling from last year to this year.
2 theses on what’s next
🤖 “Perfect” usage of AI = not too much and not too little
Using too little AI could kill your startup, as you under-automate (and let your competitors execute faster than you).
Using too much AI could also kill your startup, as you over-rely on AI (and become too generic to be useful).
So, what does the “right” amount look like? Typically, it means delegating 80%+ of your existing workflows to AI, and then investing your newly-recovered time on human-to-human relationship building.
This was one of the top topics discussed at the Jeffersonian dinner we hosted with Deb, Board Member of Poshmark and Intuit, former CEO of Ancestry, and longtime product leader at Meta. Check out video of the public portion of the discussion, and takeaway notes from the entire dinner discussion.
🤔 Hiring based on talent, not what’s open
It’s not about roles. It’s about people. Leading startups and tech companies will increasingly move away from narrow job titles and descriptions, and instead focus on attracting/hiring versatile and high-caliber talent, regardless of open roles or titles.
Organizations will increasingly adopt the generalist/polymath "Member of Technical Staff" (MTS) model to deploy adaptable problem-solvers across multiple domains — prioritizing raw capability, agility, and cross-functional skill over predefined corporate functions.
1 tool we love
🎓 The U.S.’s first AI-enabled collegiate univesity
Employers are spending more on AI training than ever before, but employees only complete self-paced AI courses ~12% of the time.
So, what gets employees to finish versus abandon training courses?
It turns out most employees:
❌ Will NOT bother finishing modules that lead to an internal badge, but ...
✅ WILL finish modules that get academic credits toward a real degree.
Learn more about why degree-linked training outperforms stand-alone courses from Woolf.
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