- Tactical Tips by DECODE
- Posts
- š # of solopreneurs making $10M+ in revenue tripled in the last 2 years
š # of solopreneurs making $10M+ in revenue tripled in the last 2 years
3 trends, 2 theses and 1 tool
Welcome back to āTactical Tipsā by Jerel and Shuo at DECODE, the largest founder community co-hosted across Berkeley and Stanford.
We've updated our rhythm to bring you higher-signal content. Weāll be landing in your inbox twice a month, alternating between one of our foundersā top questions on how to build, sell and operate 10x better, and trends on whatās new and next in startups and tech to keep you ahead of the curve.
Today, weāll be covering trends in solopreneur income, growing headcount in companies using AI, investors focusing on intelligence per dollar, and more.
And ... weāve curated a YouTube playlist featuring our best founders, operators and investors.
š„ Inside this issue:
ā
3 trends in startups/tech/venture
ā
2 theses on whatās next
ā
1 tool to love
šLetās dive in.
Grab 30 mins with Jerel - Need personalized advice on building your startup or just want to talk? Happy to help and make intros if itās the right fit.
šSomeone shared this with you? Subscribe here.
3 trends in startups/tech/venture
š # of solopreneurs making $10M+ in revenue tripled in the last 2 years
Per the latest data from Stripe, the share of solopreneurs at āhigher income thresholdsā are seeing rapid growth, with those making >$5M and >$10M per year seeing the largest inflections since 2023 š

The takeaway? Thanks to AI, individuals can now achieve income levels that were once unachievable alone.
š¤ Companies using AI most surprisingly also grew headcount by 10%+
Per the latest data from Ramp, companies making the biggest investments in AI are contradicting news headlines and actually expanding their employee headcount, with heavy adopters increasing headcount by ~10% and entry-level hiring by 12%.
In fact, these job gains emerged gradually over 6-12 months, suggesting that firms are taking time to integrate AI into their processes and then adding people to take advantage of new opportunities that have emerged as a result of those new processes.
Meanwhile low-intensity AI adopters saw no statistically significant change in their headcount, suggesting that firms making the most AI investments are currently growing faster than comparable firms.
Overall, this data suggests that AI's early economic impact may be less about replacing workers and more about enabling expansion at companies able to integrate the technology effectively.
š° Investors optimize for max intelligence per dollar vs intelligence itself
More investors and founders have started to focus on how to cut AI costs while increasing token usage to drive overall business growth.
For example, Brian Armstrong, the founder and CEO of Coinbase, has posted about cutting internal AI costs by nearly half while token usage grows exponentially ā with better 1) defaults, 2) routing, and 3) caching.
Defaults: Shifting toward cheaper open-source models for routine tasks, especially in cases where āfrontierā models like ChatGPT, Claude, and Gemini arenāt substantially better.
Routing: Smarter model routing matches tasks to the cheapest model capable of completing them.
Caching: Aggressive caching eliminates redundant outputs for repeated queries.
As a result, more investors have started using metrics that measure āintelligence per dollarā when evaluating (AI) startups and using such metrics as proxies for how efficiently their capital will be used.
2 theses on whatās next
š¤ The real winners of AI will innovate, not automate
The real winners of the AI era won't be companies using AI to do the same things faster. They will be the ones using AI to completely reinvent how business gets done.
Today: Every corporate process was designed by humans, for humans. They are fundamentally constrained by staffing limits, 9-to-5 structures, and human burnout.
Tomorrow: In an agentic-first enterprise, all of the constraints of today disappear.
Shuo wrote more about this topic in this article co-authored with Mark Settle, 7x CIO across companies including Okta and Visa.
š¤ Companiesā private evaluations will become increasingly valuable
More and more companies have started to ask the question: if we have our own employees, business processes, workflows, and data, why not our own AI? Or in other words, why give all of this away to improve othersā AI models?
Public benchmarks are a commodity, whereas private evaluations leverage proprietary, real-world customer data and edge cases that competitors simply cannot access or replicate. Also, high-quality internal evaluations act as a precise product compass. They allow teams to ship updates rapidly and safely by instantly flagging hidden regressions or broken dependencies.
In a world of fast-followers and open-source clones, competitors can mimic features, but canāt replicate the continuous, automated improvement cycle powered by private evaluations. In fact, private evaluations capture years of hard-earned operational historyāincluding past failures, bugs, and user friction pointsātransforming them into an asset that will becomes more valuable with time.
1 tool we love
š AI Chief of Staff
Chief listens to your calls, captures every decision and commitment, and auto-assigns follow-ups to your team, thereby eliminating the endless admin work that typically follows meetings.
Chief now supports Fortune 500 C-suite executives as well as owners of 9-figure businesses. You can learn more from Chiefās founder DROdio here.
Get more involved ā¤ļø
Continue learning š
How to build
How to sell
How to operate:
Other resources š
Learn more about the latest trends in startups/tech/venture
Access our crowdsourced Foundersā Prompt Library to build faster
Apply to participate in Founders Pop-up Board Advisory and receive startup feedback from execs at Google, Microsoft, Meta, Reddit
Schedule for a free consultation on structuring your equity-based compensation plan
Fill this form and weāll get in touch for details on how we can get your brand in front of our community
Kickstart your idea š”
Still figuring out your startup idea?Take our free course ā Zero to Startup: How to Identify a Winning Idea Fast, where youāll receive 1 email per day over 5 days to help you get started! |
Help us improve š±
What did you think of today's content?Your feedback helps us improve. |
Please complete this 2-min survey to help us get to know you and better tailor content for you.
āReplyā with any follow-up questions you might have, and weāll work on covering them in a future newsletter!
Stay tuned for more startup wisdom in next weekās edition!