🚀 How to launch on social media?

3 tactics to launch on social media

📏 Treat your network like a CRM (because it is)

• Consolidate all contacts into a spreadsheet

• Tag people based on their strengths and the role they can play in the launch:

  • Like/comment/reshare at the right time

  • Feature across other channels in the same week (e.g., newsletter, podcast, guest blog, etc) 

  • Go above and beyond (e.g., record a quick video or send referrals)

• Give something, make specific and personal asks (based on the relationship, their strengths, and the channel), and offer a bonus to incentivize opt ins

• Avoid mass-blasting—tailored outreach feels more human and drives better engagement

• Leverage shared connections as social proof—people are more likely to opt in when they see their friends already involved.

👂 Orchestrate a staggered launch campaign

• Draft a vulnerable launch post that consists of:

  • A great hook that gets people to click the “See More”

  • A core story that invokes emotions and builds trust

  • A clear call to action without asking people to buy

• Collect opt-ins, track supporter interest, and group them by time zone to send staggered reminders and calendar invites for engaging the launch post

• Trigger the first wave of likes/comments/shares within 15 minutes of publishing

• Roll out additional waves throughout the day and until the next morning to maintain a steady stream of engagement 

• Avoid one-time spikes—steady engagement keep the post alive in feeds longer

🔄 Work the post like a full-time job for 48 hours

• Treat the first 48 hours post-launch as a high-leverage sales window—be the #1 salesperson

• Reply to every comment with intentionality (not just a ‘thanks!’)

• Send messages to 2nd-degree engagers (e.g., “Thanks for liking—want early access?”)

• Follow up with people who had supported the launch, thanking them and sharing how it was going

• Track which comments and DMs could be converted into leads and meetings

• Focus on depth with existing network while gaining exposure through extended circles

2 traps to avoid

🚨Waiting for people to notice without earning their attention

• Posting alone rarely gets sufficient attention—most people aren’t ignoring; they are just busy and aren’t paying attention

• Treat your digital launch like an event—curate, invite, and mobilize intentionally or no one shows up

• Warm up the audience, capture their attention, and make them feel part of the journey to boost visibility and engagement

🚨Spreading launch efforts across too many platforms

• Asking for engagement everywhere = diluted impact and confused audience

• Focus all engagement on 1 primary post—clarity drives action, confusion kills it

• Use other platforms to post about the launch or point to that post, not compete with it

1 tool to leverage

📖 Best practice on a successful launch

• Budget at least 50+ hours and start preparing for the launch at least 1 month prior

• Only launch when the product has quality—a great launch won’t fix a crappy product; GTM confidence comes from knowing it’s worth promoting

• Leverage tools like Relatable.one to organize your personal network

Bonus: 1 trend to spark startup ideas

📈 Enterprise Resource Planning (ERP) is unbundling and entering a replacement cycle

• ERP is a $150B market, and 50% of CIOs plan to upgrade legacy on-premise systems to modern cloud-based, AI-ready systems within 24 months.

• All-in-one enterprise approach previously created high barriers by locking critical data and processes into one vendor

• Modular point solutions now break in by excelling in subsegments and leveraging agentic AI orchestration to handle unstructured data and cross-app workflow automation

• Opportunities in submarkets with 70%+ on premise systems:

  • Supply chain management: Node-level visibility, AI-driven risk scoring, and end-to-end supply chain intelligence

  • Business planning: Collaborative FP&A across finance, RevOps, and sales with usage-based pricing

  • Tax & compliance: Automation for tax complexity, anomaly detection, and compliance

  • Procurement: Platforms for supplier discovery, contract analysis, spend analytics and workforce automation

  • Finance: Next-gen accounting automations for financial-close, revenue reconciliation, and tax copilots