🚀 How to find product market fit?

3 tactics to find product market fit

🎯 Identify and focus on true fans

• Ask users: 

  • “How would you feel if you could no longer use the product?”

    A) Very disappointed

    B) Somewhat disappointed

    C) Not disappointed

• Segment users by response and assign personas

• Focus on the ‘very disappointed’ group—these are the true fans

  • Ask: “Who would benefit most from this product?”

  • Analyze language used—users often describe themselves, revealing the ideal audience and what messages resonate

  • Use these insights to refine positioning, marketing copy, and user targeting

🚀 Amplify what users love and address what holds people back

• Identify what users love

  • Ask true fans: “What is the main benefit you receive from the product?”

  • Identify common benefits in the responses

• Identify what holds people back

  • Find users who are ‘somewhat disappointed’ if they could no longer use the product, and who value the same benefits as the true fans

  • Uncover pain points (feature gaps, complaints, friction, etc)

  • Ignore users who don’t align with the benefit themes or who are ‘not disappointed’

• Prioritize improvements

  • Rank by cost (low/medium/high) and impact (low/medium/high)

  • Start with low cost, high impact changes

  • Split effort: 50% enhancing loved features, 50% removing blockers

📈 Make “% of very disappointed users” your primary metric

• Survey new users consistently

  • Track the % of users who answer ‘very disappointed’ if they could no longer use your product, on a weekly, monthly, and quarterly basis 

  • Repeat the process of identifying what users love and what holds them back

• Align product goals to increase this metric

2 traps to avoid

🚨Chasing mass appeal at the cost of focus

• Small number of people want a large amount > Large number of people want a small amount

• Narrowing the market doesn't limit growth—it creates a stronger foundation for product-market fit instead

🚨Letting non-ideal users steer your product roadmap

• Don’t get distracted by users who won’t love the product

• Feedback from this group often lead to irrelevant features and user cases that won’t drive growth

1 tool to leverage

📖 Best practice on measuring product market fit

• Aim for > 40% of users to say they'd be ‘very disappointed’ if they could no longer use the product

• Leverage tools like Typeform for customer surveys